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E-retailing / Charles Dennis, Tino Fenech, and Bill Merrilees.
by Dennis, Charles (Charles E.) | Fenech, Tino | Merrilees, Bill. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 DE ER.
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Brands : the logos of the global economy / Celia Lury.
by Lury, Celia. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 LU BR.
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International marketing : analysis and strategy / Sak Onkvisit and John J. Shaw.
by Onkvisit, Sak | Shaw, John J. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, 2004Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.848 ON IN.
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International marketing : strategy and theory / Sak Onkvisit and John J. Shaw.
by Onkvisit, Sak | Shaw, John J. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.848 ON IN.
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Cross-cultural marketing : theory, practice and relevance / Dawn Burton.
by Burton, Dawn, 1961-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.80089 BU CR.
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Brand meaning / Mark Batey.
by Batey, Mark. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 BA BR.
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Marketing the e-business / by Lisa Harris and Charles Dennis.
by Harris, Lisa, 1968- | Dennis, Charles, (Charles E.). Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, 2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 HA MA.
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Strategic marketing : an introduction / Tony Proctor.
by Proctor, Tony. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 PR ST.
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Marketing : the basics / Karl Moore and Niketh Pareek.
by Moore, Karl, 1955- | Pareek, Niketh. Edition: 2nd ed.Material type: Book; Format:
print
available online
 ; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 MO MA.
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Advances in tourism destination marketing : managing networks edited by Metin Kozak, Juergen Gnoth and Luisa Andreu
by Kozak, Metin, 1968- [Edited by] | Gnoth, Juergen [Edited by] | Andreu, Luisa [Edited by]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, c2010Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 910.688 AD VA.
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Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.
by Loken, Barbara | Ahluwalia, Rohini, 1966- | Houston, Michael J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 BR AN.
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Strategic marketing : an introduction / Tony Proctor.
by Proctor, Tony. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2000Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 PR ST.
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Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker.
by Kitchen, Philip J | Pelsmacker, Patrick de, 1957-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 KI IN.
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Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy.
by Ferrand, Alain, 1952- | McCarthy, Scott, 1958-. Material type: Book Publisher: London : Routledge, 2009Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 338.4379606 FE MA.
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Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.
by Daymon, Christine | Holloway, Immy. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Routledge, 2011Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 659.2072 DA QU.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, 2010Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 659 KA ME.
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Essentials of marketing management / Geoff Lancaster and Lester Massingham.
by Lancaster, Geoffrey, 1938- | Massingham, Lester. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 LA ES.
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Brand Hollywood : selling entertainment in a global media age / Paul Grainge.
by Grainge, Paul, 1972-. Material type: Book Publisher: London ; New York : Routledge, 2008Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 384.830973 GR BR.
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Relationship marketing : creating shareholder value Martin Christopher, Adrian Payne, David Ballantyne
by Christopher, Martin | Payne, Adrian | Ballantyne, David. Edition: Rev ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, Taylor & Francis Group, c2002Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 CH RE.
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Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close.
by Kahle, Lynn R [Editor.] | Close, Angeline [Editor.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, c2011Other title: Consumer behavior knowledge for effective sports & event marketing.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 796.0698 CO NS.
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